Portfolio - Ameena Rojee

Sidetracked Magazine– ‘Knowing the Mountain’ ~ Writer

“The last time you were with me, what do you remember? Do you remember the shape of me? The tiny yet endless intricacies that make up my skin, my bones. What about the marks left behind by those who were here before you? Some temporary, some permanent. You’re frustrated that I rarely let you see my glory and beauty all at once, and sometimes not at all. Some days you talk about how inspiring I am. Other days, I frighten you.”

I wrote about the Following Nan microexpedition that I participated in in September 2023 for Sidetracked Magazine, published online and in print.

The film ‘To Know a Mountain’ was also publicly released along with this piece, and my photography illustrates the online article.

article writing, photography

Thimble Studios ~ Strategy, management, and copywriting

https://www.instagram.com/p/CuR8fA3N_DP/?img_index=2

Ongoing – I produce regular organic social media campaigns and email newsletters for Thimble Studios, having also developed the social and email strategy plan.

copywriting, management, content strategy development

This is Croydon x National Gallery ~ Writer

A write-up for the National Gallery x This is Croydon (London Borough of Culture) exhibition at Thornton Heath Library.

See the writing here.

interpretation

South Norwood Regeneration, Croydon Council ~ Social media campaign producer and writer

I produced an organic social media campaign for Croydon Council’s South Norwood Regeneration programme running January - March 2024.

social media copywriting, social content strategy, brand guardianship

Stay Wild Swim – ‘Modern Day Mountaineering’ ~ Writer

A write-up on the Following Nan expedition for brand sponsor Stay Wild Swim

article writing

Cambridge School of Art ~ Associate lecturer

I teach two short courses on ‘writing for social media and ‘photography and writing’ for Cambridge School of Arts’ second year photography students

course development, teaching

Mojo ~ e-Course developer and copywriter

I wrote copy for 8 interactive online courses full of science-backed information, real-world data, and self-help techniques for Mojo, an app for men’s sexual health. The new online courses helped to increase Mojo’s course completion by 164%.

copywriting, course development, overall strategy, supporting research, language simplification, tone of voice development, brand guardianship

Where the Leaves Fall ~ Newsletter editor

I was the newsletter editor for Where the Leaves Fall magazine, a platform exploring humankind’s nature with connection.

editorial writing, newsletter copyediting, content strategy

British Journal of Photography ~ Paid social campaign copywriting, brand guardianship, and strategy

I worked long-term with British Journal of Photography/1854 Media to produce paid Facebook campaigns for their various awards, competitions, and products.

copywriting, brand guardianship, brand voice development, paid social content strategy

More samples: Female in Focus 2021 – Project spotlight Female in Focus 2021 – General promotion

Pollen ~ e-Course copywriter

I developed and wrote copy for the ‘Build a Great Pitch Process’ long-form e-course for Pollen, a platform helping freelancers with their careers by sharing guidance in the form of playbooks and more.

copywriting, course development, subject expertise

Julia Fullerton-Batten ~ Paid social campaign copywriting and strategy

I worked on a 30-day Instagram paid campaign copywriting to support fine-art photographer Julia Fullerton-Batten’s photobook crowdfunding campaign ‘Looking Out From Within’. The project was highly successful, achieving 200% over the funding goal.

copywriting, brand voice development, paid social content strategy

More samples: Kickstarter campaign announcement Reward promotion

Her Majesty Hotel ~ Website copywriter and copy editor

Full website copy and copy editing for London-based hotel hermajestyhotel.com

copywriting, copyediting, brand voice development

Caught by the River ~ Editorial writer

I have written book reviews for Caught By The River, a British arts, nature, and culture platform. Gifts of Gravity and Light: A Nature Almanac for the 21st Century I Belong Here: A Journey Along the Backbone of Britain

commission, book reviews

Black River Journal ~ Founder and Editor

Black River was my photography journal exploring our relationship with the world and what it means to be human. See a preview of the final issue here.

self-led project, content writing, copyediting, artist interviews, magazine editing, website design, project management, social media management, strategy, brand development

Other work

I worked long-term with videographer Punchline Media on their organic Instagram channel.

Sample 1

organic social campaign strategy, management

I worked long-term with creativehub to promote their varying services and products through content marketing.

What makes a great commercial portrait photographer? On location with commercial photographer Felicity Crawshaw

content marketing, interview-based content writing, content strategy, pitching articles, sourcing data, interviewees, subject expertise

I wrote a biography for photographer Bart Pajak.

content writing, interview-based

I produced a series of articles for London-based fine-art printing lab theprintspace to promote their range of art sales and printing services through content marketing.

Selling art prints online: Essential 5-step checklist How to make a print portfolio

content marketing, interview-based content writing, content strategy, pitching articles, sourcing data, interviewees, subject expertise

I wrote a short essay for National Gallery’s ‘Constable Visits Croydon’ pop-up exhibition.

n/a

essay, community, commission

I was commissioned to write an essay for Our Collective Breath, a photography zine.

The importance of play as a creative

personal writing, essay, commission

Ghostwriting services including proposals, biographies, and sales copy for a range of creatives and artists.

n/a

ghostwriting, interview-based content writing, sales copywriting

Nature writing featured in 'Common or garden magic' Anthology on London Wildlife Trust

wildlondon.org.uk/blog/amanda-tuke/common-or-garden-magic-anthology-nature-writing

commission

Editorial writing and photography for Noctis Magazine.

Jägermeister’s Night Embassy launches the After Dark Society in Berlin

Hospitality in the Park | Double Decker Warm-Up Party

editorial writing, photography, supporting research, press trip

I write ‘For the girls who go alone’, a newsletter about women adventuring solo

https://forthegirlswhogoalone.substack.com/

newsletters, personal writing