This is Croydon x National Gallery ~ Writer
A write-up for the National Gallery x This is Croydon (London Borough of Culture) exhibition at Thornton Heath Library.
See the writing here.
personal writing
2023
South Norwood Regeneration, Croydon Council ~ Social media campaign producer and writer
I produced an organic social media campaign for Croydon Council’s South Norwood Regeneration programme running January - March 2024.
social media copywriting, social content strategy, brand guardianship
2024
Mojo ~ e-Course developer and copywriter
I wrote copy for 8 interactive online courses full of science-backed information, real-world data, and self-help techniques for Mojo, an app for men’s sexual health. The new online courses helped to increase Mojo’s course completion by 164%.
copywriting, course development, overall strategy, supporting research, language simplification, tone of voice development, brand guardianship
2022
Where the Leaves Fall ~ Newsletter editor
I was the newsletter editor for Where the Leaves Fall magazine, a platform exploring humankind’s nature with connection.
editorial writing, newsletter copyediting, content strategy
2021-2024
British Journal of Photography ~ Paid social campaign copywriting, brand guardianship, and strategy
I worked long-term with British Journal of Photography/1854 Media to produce paid Facebook campaigns for their various awards, competitions, and products.
copywriting, brand guardianship, brand voice development, paid social content strategy
2020-2021
Julia Fullerton-Batten ~ Paid social campaign copywriting and strategy
I worked on a 30-day Instagram paid campaign copywriting to support fine-art photographer Julia Fullerton-Batten’s photobook crowdfunding campaign ‘Looking Out From Within’. The project was highly successful, achieving 200% over the funding goal.
copywriting, brand voice development, paid social content strategy
2021
Her Majesty Hotel ~ Website copywriter and copy editor
Full website copy and copy editing for London-based hotel hermajestyhotel.com
copywriting, copyediting, brand voice development
2022
Caught by the River ~ Editorial writer
I have written book reviews for Caught By The River, a British arts, nature, and culture platform.
Gifts of Gravity and Light: A Nature Almanac for the 21st Century
I Belong Here: A Journey Along the Backbone of Britain
commission, book reviews
2021
Black River Journal ~ Founder and Editor
Black River was my photography journal exploring our relationship with the world and what it means to be human.
See a preview of the final issue here.
self-led project, content writing, copyediting, artist interviews, magazine editing, website design, project management, social media management, strategy, brand development
2014-2022
Other work
I worked long-term with videographer Punchline Media on their organic Instagram channel.
organic social campaign strategy, management
I worked long-term with creativehub to promote their varying services and products through content marketing.
content marketing, interview-based content writing, content strategy, pitching articles, sourcing data, interviewees, subject expertise
I produced a series of articles for London-based fine-art printing lab theprintspace to promote their range of art sales and printing services through content marketing.
content marketing, interview-based content writing, content strategy, pitching articles, sourcing data, interviewees, subject expertise
I wrote a short essay for National Gallery’s ‘Constable Visits Croydon’ pop-up exhibition.
n/a
essay, community, commission
I was commissioned to write an essay for Our Collective Breath, a photography zine.
personal writing, essay, commission
Ghostwriting services including proposals, biographies, and sales copy for a range of creatives and artists.
n/a
ghostwriting, interview-based content writing, sales copywriting
Nature writing featured in 'Common or garden magic' Anthology on London Wildlife Trust
commission
Editorial writing and photography for Noctis Magazine.
editorial writing, photography, supporting research, press trip
I write ‘For the girls who go alone’, a newsletter about women adventuring solo
newsletters, personal writing
