Portfolio - Ameena Rojee

South Norwood Regeneration, Croydon Council ~ Social media campaign producer and writer

I produced an organic social media campaign for Croydon Council’s South Norwood Regeneration programme running January - March 2024.

social media copywriting, social content strategy, brand guardianship

2024

Stay Wild Swim – ‘Modern Day Mountaineering’ ~ Writer

A write-up on the Following Nan expedition for brand sponsor Stay Wild Swim

article writing

2023

Cambridge School of Art ~ Associate lecturer

For two years back-to-back, I’ve been invited to run a short course on photography and writing as for Cambridge school of Arts.

course development, teaching

2023, 2024

Mojo ~ e-Course developer and copywriter

I wrote copy for 8 interactive online courses full of science-backed information, real-world data, and self-help techniques for Mojo, an app for men’s sexual health. The new online courses helped to increase Mojo’s course completion by 164%.

copywriting, course development, overall strategy, supporting research, language simplification, tone of voice development, brand guardianship

2022

Where the Leaves Fall ~ Newsletter editor

I was the newsletter editor for Where the Leaves Fall magazine, a platform exploring humankind’s nature with connection.

editorial writing, newsletter copyediting, content strategy

2021-2024

British Journal of Photography ~ Paid social campaign copywriting, brand guardianship, and strategy

I worked long-term with British Journal of Photography/1854 Media to produce paid Facebook campaigns for their various awards, competitions, and products.

copywriting, brand guardianship, brand voice development, paid social content strategy

More samples: Female in Focus 2021 – Project spotlight Female in Focus 2021 – General promotion

2020-2021

Pollen ~ e-Course copywriter

I developed and wrote copy for the ‘Build a Great Pitch Process’ long-form e-course for Pollen, a platform helping freelancers with their careers by sharing guidance in the form of playbooks and more.

copywriting, course development, subject expertise

2022

Julia Fullerton-Batten ~ Paid social campaign copywriting and strategy

I worked on a 30-day Instagram paid campaign copywriting to support fine-art photographer Julia Fullerton-Batten’s photobook crowdfunding campaign ‘Looking Out From Within’. The project was highly successful, achieving 200% over the funding goal.

copywriting, brand voice development, paid social content strategy

More samples: Kickstarter campaign announcement Reward promotion

2021

Her Majesty Hotel ~ Website copywriter and copy editor

Full website copy and copy editing for London-based hotel hermajestyhotel.com

copywriting, copyediting, brand voice development

2022

Caught by the River ~ Editorial writer

I have written book reviews for Caught By The River, a British arts, nature, and culture platform. Gifts of Gravity and Light: A Nature Almanac for the 21st Century I Belong Here: A Journey Along the Backbone of Britain

commission, book reviews

2021

Black River Journal ~ Founder and Editor

Black River was my photography journal exploring our relationship with the world and what it means to be human. See a preview of the final issue here.

self-led project, content writing, copyediting, artist interviews, magazine editing, website design, project management, social media management, strategy, brand development

2014-2022

Other work

I worked long-term with videographer Punchline Media on their organic Instagram channel.

Sample 1

organic social campaign strategy, management

I worked long-term with creativehub to promote their varying services and products through content marketing.

What makes a great commercial portrait photographer? On location with commercial photographer Felicity Crawshaw

content marketing, interview-based content writing, content strategy, pitching articles, sourcing data, interviewees, subject expertise

I wrote a biography for photographer Bart Pajak.

content writing, interview-based

I produced a series of articles for London-based fine-art printing lab theprintspace to promote their range of art sales and printing services through content marketing.

Selling art prints online: Essential 5-step checklist How to make a print portfolio

content marketing, interview-based content writing, content strategy, pitching articles, sourcing data, interviewees, subject expertise

I wrote a short essay for National Gallery’s ‘Constable Visits Croydon’ pop-up exhibition.

n/a

essay, community, commission

I was commissioned to write an essay for Our Collective Breath, a photography zine.

The importance of play as a creative

personal writing, essay, commission

Ghostwriting services including proposals, biographies, and sales copy for a range of creatives and artists.

n/a

ghostwriting, interview-based content writing, sales copywriting

Nature writing featured in 'Common or garden magic' Anthology on London Wildlife Trust

wildlondon.org.uk/blog/amanda-tuke/common-or-garden-magic-anthology-nature-writing

commission

Editorial writing and photography for Noctis Magazine.

Jägermeister’s Night Embassy launches the After Dark Society in Berlin

Hospitality in the Park | Double Decker Warm-Up Party

editorial writing, photography, supporting research, press trip

I write ‘For the girls who go alone’, a newsletter about women adventuring solo

https://forthegirlswhogoalone.substack.com/

newsletters, personal writing