Mojo is an app for men’s sexual health, focusing on psychol ogical ED. I produced 8 online courses full of science-backed information, real-world data, and self-help techniques – all which increased Mojo’s course completion by 164%.
Refs on request
copywriting, course development, overall strategy, supporting research, language simplification, tone of voice development, brand guardianship
I produced full website copy for Her Majesty Hotel as well as copy-editing existing pages.
copywriting, copyediting, brand voice development
Pollen helps freelancers with their careers by sharing guidance in the form of playbooks and more. I produced this online playbook on building a pitching workflow.
Refs on request
copywriting, course development, subject expertise
I worked long-term with British Journal of Photography/1854 Media to produce Facebook paid campaigns for their various awards, competitions, and products.
copywriting, brand guardianship, brand voice development, paid social content strategy
 
I worked on a 30-day Instagram paid campaign copywriting to support fine-art photographer Julia Fullerton-Batten’s photobook crowdfunding campaign ‘Looking Out From Within’. The project was highly successful, gaining more than 200% over the funding goal.
copywriting, brand voice development, paid social content strategy
I worked long-term with videographer Punchline Media on their organic Instagram channel.
organic social campaign strategy, management
I’m the newsletter editor for Where the Leaves Fall magazine, a platform exploring humankind’s nature with connection.
editorial writing, newsletter copyediting, content strategy
 
I worked long-term with creativehub to promote their varying services and products through content marketing.
 
content marketing, interview-based content writing, content strategy, pitching articles, sourcing data, interviewees, subject expertise
Biography for photographer Bart Pajak.
 
content writing, interview-based
I produced a series of articles for London-based fine-art printing lab theprintspace to promote their range of art sales and printing services through content marketing.
content marketing, interview-based content writing, content strategy, pitching articles, sourcing data, interviewees, subject expertise
I wrote a short essay for National Gallery’s ‘Constable Visits Croydon’ pop-up exhibition.
n/a
essay, community, commission
I was commissioned to write an essay for Our Collective Breath, a photography zine.
personal writing, essay, commission
I have written book reviews for Caught By The River, an online arts/nature/culture platform.
commission, book reviews
I produced and led a series of mini workshops on photography and writing as associate lecturer for Cambridge school of Arts
n/a
course development, teaching
Ghostwriting services including proposals, biographies, and sales copy for a range of creatives and artists.
n/a
ghostwriting, interview-based content writing, sales copywriting
Nature writing featured in 'Common or garden magic' Anthology on London Wildlife Trust
commission
Editorial writing and photography for Noctis Magazine.
editorial writing, photography, supporting research, press trip
I write ‘For the girls who go alone’, a newsletter about women adventuring solo
 
newsletters, personal writing
Black River was my photography journal exploring our relationship with the world and what it means to be human (2014-2022)
self-led project, content writing, copyediting, artist interviews, magazine editing, website design, project management, social media management, strategy, brand development
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